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Phone: (800) 731-5852 x31 or (646) 278-1531
Experience
Over 19 years of magazine publishing experience in advertising sales, marketing, circulation, operations and account management means I’ve accumulated expertise that can benefit you. With a degree in Communications from Fordham University, plus a business and ad sales background at World Press Review, American Baby magazine and Kirkus Reviews, I offer keen insights into magazine advertising and the marketing needs of manufacturers in the children’s industry.
Sales Philosophy
When you choose Earnshaw’s and work with me, I am not just the person who writes your order; I’m a trusted resource and a partner who is invested in and involved in your success. I build relationships with my clients that last long after the magazine is printed because I want to make a difference, not just a deal.
FREE CONSULT
Working with the right publication means that we SERVE you, not SELL you. Call me for advice, planning and to hear more about the valuable marketing resources that Earnshaw’s provides. Call or e-mail me, mention this Web page and I’ll e-mail you a copy of our recently published Statistical Analysis in PDF format. It’s filled with essential information and insight into the children’s retail marketplace. I’ll also provide a free assessment of your current advertising/marketing program and present ways to improve your presence.
What Sets Me Apart?
Naturally, my product sets me apart: Earnshaw’s is the industry’s leading magazine and resource. But the difference is often in the people behind the product, the professionals who must help you translate a magazine’s value into tangible results. Our sales team can do that for you. Here are the skills that set Earnshaw’s apart and make our staff uniquely qualified to help you:
Testimonials from Clients
Advertising--as well as editorial visibility--in Earnshaw’s gives NYIGF exposure to a highly-qualified and fashion-focused audience. This visibility has helped us better position NYIGF as a relevant resource for infant and children’s apparel retailers and manufacturers. As a result, we are expanding the Fair’s high-end fashion apparel offerings babies and kids, as well as giftable items that are synergistic with the children’s apparel market.
-- Dorothy Belshaw, New York International Gift Fair
“We have received many more hits and gained a higher sell-through rate with Earnshaw’s than we have by advertising in other magazines or by using direct mailers or postcards. If you back out all of the time and effort of designing a postcard of our own and paying for postage, Earnshaw’s is more cost-effective. And whenever an issue of Earnshaw’s mails, I know it because the phone starts to ring with new customers who saw our ad in the magazine.”
-- Deborah DaSilva, owner, Bows Arts www.bowsarts.net
On a Personal Note…
Children’s apparel is so exciting to me because it’s as varied and inspired as kids themselves. Styles, silhouettes, color palettes and fabrics vary from season to season and from one manufacturer to the next and—like children—fashion is constantly evolving. My enthusiasm for and depth of knowledge of this industry fuels my passion for the work I do at Earnshaw’s, helping manufacturers increase brand awareness and generate sales for their apparel, accessories, gifts and other juvenile and tween products.
Let’s develop an advertising program that’s enhanced by a long-term partnership and personal relationship. Tell me about your company, products, challenges and sales goals; then I can select the best media options among the many innovative print and digital programs that Earnshaw’s offers and develop a plan that heightens brand awareness, increases market share and sells more product. I’ll present strategic opportunities where ads will have the greatest impact: finding the features/fashion pages that are most editorially relevant; planning critically timed Web-based promotions; or selecting issues that receive bonus distribution at key trade shows. I will always look out for you so you don’t miss a chance to make a sale.
I’d like to learn more about you so that together, we can leverage Earnshaw’s legendary reputation and influence in the industry to enhance your sales efforts. Contact me and we’ll discuss a comprehensive advertising plan that combines Earnshaw’s print magazine and Web-based media options.
Phone: (800) 731-5852 x31 or (646) 278-1531
Thank you; I look forward to working with you.